NUXARA, YOUR CYCLING MEDIA AGENCY
NUXARA IS A CREATIVE MEDIA AGENCY MERGING BRANDED CONTENT, INFLUENCER STORYTELLING AND COMMERCIALS WITHIN CAPTIVATING AND AUTHENTIC CYCLING EXPERIENCES.
CREATIVE
CONCEPT, CONTENT STRATEGY, CONSULTING
Our experience-based concepts are designed holistically and tell a consistent visual story across all channels and marketing activities.
Through a carefully chosen setup, we can efficiently create branded content, influencer storytelling, and traditional commercials within one production.
We take care of the entire conceptualization on behalf of our clients, or we can act as sparring partners in the creative process and strategy development.
PHOTOGRAPHY, VIDEOGRAPHY, DESIGN
MEDIA AGENCY
A unique visual language in harmony with nature forms the core of our photo and video productions. With years of experience in creating captivating content, we transport not only what is seen but also what is felt.
When needed, we amplify the campaign's message through graphic and web design. Whether it's large-scale productions or simple smartphone shots, we find the right solution to tell stories authentically.
BRANDED CONTENT, INFLUENCER STORYTELLING, COMMERCIALS
CONTENT
Based on true experiences, we create content in which products and services are subtly integrated into our story, without being perceived as intrusive advertising.
The skillful involvement of influencers enables broad distribution to relevant target audiences while also allowing the content creators to produce personalized content themselves.
The selective composition of the production team allows us to create the essential components for a professional advertising campaign without significant additional effort in the same project.
CYCLING EXPERIENCES
ADVENTURES, EVENTS, RIDES
As lifelong cyclists, we are deeply rooted in the scene. Over the past few years, we have built one of the largest independent cycling communities in the German-speaking part of Switzerland (CYCLING MY WAY). We speak the language of the clan.
The foundation of our productions includes multi-day gravel and road adventures, participation in events, and rides to the most beautiful peaks in the best light.
REFERENCES
THE TEAM
NIELS OBERSON
Photography, Videography, Conception and Production.
On Social Media: @noberson
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Target audience: Outdoor and nature enthusiasts, as well as photographers. Balanced gender distribution, predominantly aged between 25 and 44. From the USA, Switzerland, Germany, and the UK.
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Reach: Around 150,000 accounts per month with an engagement rate of up to 30%.
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Content Pieces: Mainly Carousels
NIELS OBERSON
Photography, Videography, Conception, Production
RUEDI BECK
Conception, Production, Consulting, Modeling.
On Social Media: @ruedibeck
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Target audience: Cyclists, predominantly male, aged between 25 and 44, from Switzerland, Germany, the USA, and Brazil.
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Reach: Up to 1.3 million accounts, 1.8 million views, and 210k interactions per month.
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Content Pieces: Mainly Reels
RUEDI BECK
Conception, Production, Consulting, Modeling